Privacy & SMS terms, in plain English

Two audiences read this page: tradies who pay for Righto, and their customers who get a text from a tradie's Righto number. Both get the same straight answer. Last updated: July 2026.

Privacy

What we collect, and why

As little as the job needs:

• If you're a customer of a tradie: your phone number (because you rang them), your first name if the tradie gives it to us, the texts in the thread, and a job reference. That's it. No addresses, no profiles, and nothing about you is tracked anywhere - the service never puts a pixel or a cookie near you, because it only ever deals with you by text.
• If you're a tradie on Righto: your business details (name, ABN, mobile, trade, suburbs), your call and text logs from the diverted number, your job photos, and your billing details (held by Stripe, our payment provider - we never see your card number).

Who holds what

• The tradie owns the customer relationship. When Righto texts a customer, it does so as the tradie's service provider, on the tradie's instructions, from the tradie's dedicated number. The customer's details belong to the tradie's business, not to Righto.
• Righto stores the data to make the service run: call logs, message threads, consent records and opt-out lists. It's encrypted at rest, and every tradie's data is kept strictly separate from every other tradie's.
• Our suppliers: Twilio carries the calls and texts, Stripe handles payments, and our hosting provider stores the data. Each sees only what it needs to do its job.
• This website, separately: righto.trade runs Meta Pixel, Google Ads tagging and Microsoft Clarity, so we can tell which ads bring people here and watch, anonymously, where the site confuses them. Clarity records how a page is used - scrolling, clicks, where people give up - with all text content masked, so what you type is never captured. This is about the website only. It has nothing to do with the tradies' customers above, who never visit it and are never tracked. If you'd rather not be included, any browser's "do not track" or an ad blocker will keep you out.

What we will never do with it

• Never pool, share or match customer numbers between tradies.
• Never sell a phone number, a list, or a lead. To anyone. That's the whole point of Righto.
• Never use a tradie's customers for Righto's own marketing.

Cancelling and deleting your Righto data

Cancelling is one message or a click in the account, with no exit interview. When the subscription ends, Righto's text-back is switched off. On request or after a wind-down period, we delete the account, call and message data we hold. Your phone number was never ours to hand back.

Deletion and questions

Anyone - customer or tradie - can ask what we hold about them, ask for a correction, or ask for deletion. Text or email us (details below) and a person will sort it, usually the same day. If we ever have a data breach that could cause real harm, we'll tell the people affected promptly and plainly, and tell them what we're doing about it.

SMS terms

Why you got a text from a tradie's Righto service

You rang a tradie and they couldn't answer. The missed call diverted to Righto, which sent a factual "sorry we missed you, we'll ring back" message so you're not left hanging. Righto does not use that call to send marketing or follow-up promotions.

Who's sending, technically

Every message comes from a dedicated Australian mobile number that belongs to one tradie only. You can text it back or call it - a real person (the tradie) answers. We don't use branded sender IDs, so you'll never get a Righto message you can't reply to.

Contact

Righto is a 38South Digital service · ABN 17 103 796 050
Email: hello@righto.trade · Privacy and SMS questions to the same address - a person reads it.

This page states how Righto is built to behave, in plain English. It is also being reviewed by an Australian technology and communications lawyer. If anything above ever conflicts with the reviewed version, the reviewed version wins - but the promises about no pooling, no selling and straightforward cancellation are design decisions, not legal fine print, and they won't be walked back.