DRAFT — written in plain English first, awaiting legal review. Not yet the final wording.
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Privacy & SMS terms, in plain English

Two audiences read this page: tradies who pay for Righto, and their customers who get a text from a tradie's Righto number. Both get the same straight answer. Last updated: July 2026.

Privacy

What we collect, and why

As little as the job needs:

  • If you're a customer of a tradie: your phone number (because you rang them), your first name if the tradie gives it to us, the texts in the thread, and a job reference. That's it. No addresses, no profiles, no tracking pixels.
  • If you're a tradie on Righto: your business details (name, ABN, mobile, trade, suburbs), your call and text logs from the diverted number, your job photos, and your billing details (held by Stripe, our payment provider — we never see your card number).

Who holds what

  • The tradie owns the customer relationship. When Righto texts a customer, it does so as the tradie's service provider, on the tradie's instructions, from the tradie's dedicated number. The customer's details belong to the tradie's business, not to Righto.
  • Righto stores the data to make the service run: call logs, message threads, consent records and opt-out lists. It's encrypted at rest, and every tradie's data is kept strictly separate from every other tradie's.
  • Our suppliers: Twilio carries the calls and texts, Stripe handles payments, and our hosting provider stores the data. Each sees only what it needs to do its job.

What we will never do with it

  • Never pool, share or match customer numbers between tradies.
  • Never sell a phone number, a list, or a lead. To anyone. That's the whole point of Righto.
  • Never use a tradie's customers for Righto's own marketing.

Your data walks with you

If a tradie cancels, we hand over the logins and help export the lot — customer list, message history, reviews (which live on the tradie's own Google profile anyway, so they never needed exporting). Then, on request or after a wind-down period, we delete what we hold. Cancelling is one message, no exit interview.

Deletion and questions

Anyone — customer or tradie — can ask what we hold about them, ask for a correction, or ask for deletion. Text or email us (details below) and a person will sort it, usually the same day. If we ever have a data breach that could cause real harm, we'll tell the people affected promptly and plainly, and tell them what we're doing about it.

SMS terms

Why you got a text from a tradie's Righto number

One of two reasons:

  • You rang a tradie and they couldn't answer. The missed call diverted to their Righto number, which texted you back so you're not left hanging. It's a factual "sorry we missed you, we'll ring back" message — never marketing.
  • The tradie did a job for you and asked us to check in. You'd have seen words like this on your quote or booking: "We'll text you after the job to check everything went well and ask for feedback — reply STOP anytime." That's your consent record, and we log when and where it was given.

The review request, straight up

  • Every review text names the business it's from and includes "Reply STOP to opt out".
  • Same link goes to every customer. No screening for happy customers, no "rate us 1–5 first", no rewards for reviews — Google bans all of that, and so do we.
  • We never write, suggest or pre-fill a review. You write it on Google's own form, in your own words, or not at all.
  • One request per job, at most one reminder.

STOP means stop, immediately

Reply STOP to any message and you're off that tradie's list instantly and permanently — not in "up to 5 business days", which is what the law allows. Instantly. The opt-out is checked before every single message we send. A STOP applies to review and check-in texts; if you ring the tradie again and they miss it, you may still get the factual missed-call text-back, because that's a reply to your call, not marketing.

Who's sending, technically

Every message comes from a dedicated Australian mobile number that belongs to one tradie only. You can text it back or call it — a real person (the tradie) answers. We don't use branded sender IDs, so you'll never get a Righto message you can't reply to.

Contact

Righto · righto.trade · ABN [pending registration]
Email: hello@righto.trade · Privacy and SMS questions to the same address — a person reads it.

This page is a working draft. It states how Righto is built to behave; the final legal wording will be reviewed by an Australian technology and communications lawyer before launch. If anything above ever conflicts with the reviewed version, the reviewed version wins — but the promises (no pooling, no selling, instant STOP, data walks with you) are design decisions, not legal fine print, and they won't be walked back.