Do the maths

The voicemail that texts back.

You're up a ladder. The phone rings out. That job just went to whoever answered. Righto texts them back before they've dialled the next number — and most of them wait for you.

No app. No new number. Nothing for you to remember — your caller just gets a text from your business, seconds after you couldn't pick up.

See how it works

Miss a call, and Righto texts the caller back within the minute.

So instead of ringing the next tradie on Google, they wait for you.

You ring back when you're off the tools. You win the job.

Then — once the job's done — Righto asks that customer for the Google review you were never going to ask for.

Jobs first. Reviews follow.

How it works

One 20-minute phone call and you're live. Nothing to install. Nothing to log into. Your number stays your number.

  1. You tap three codes into your phone

    Takes a minute. Done once. From then on, any call you can't answer slides over to Righto. When you can answer, nothing's different. Want out? One dial code turns it off.

  2. We catch the calls you can't answer

    Miss a call, and the caller gets a text inside a minute — under your business name, not some random number. We register your name on the government's SMS Sender ID Register — run by the Australian Communications and Media Authority (ACMA) — so your texts can't be faked and your customers know it's really you. The only number they ever see is yours.

  3. You ring back and win the job

    They've already texted you what they need and where they are. So when you're off the tools, you're not returning a mystery missed call — you're ringing someone who's told you the job and is waiting on you, not the next name on Google.

  4. Won jobs turn into reviews — and one page a month

    After the job's done, we ask that customer for an honest Google review — you approve it with a thumbs-up, we do the asking. And each month you read one page: calls caught, reviews gained, what a won job cost you. If it isn't paying for itself, cancel — everything goes with you.

What your missed caller gets

First, they hear a voice — so they know a text is coming (recorded in your own voice if you like):

"Hi, you've reached Dave's Plumbing. We're texting you right now — it'll be on your phone in a few seconds. Dave can't pick up just now, so reply to the text with what you need, and he'll call you straight back."

Then, seconds later, the text lands — sent as DAVES PLUMBING, not a number:

"Hi, it's Dave's Plumbing - sorry we missed your call. Dave will ring you back soon. Can't wait? Tap this number and text him what you need: 0400 123 456"

✓ ACMA-registered sender ID
(Australian Communications and Media Authority)

Your business name and your number go where Dave's are. No voicemail to leave, no waiting on hold — they hang up knowing your text is already on its way.

What Righto isn't

  • Not another hipages.

    We don't sell leads. The people ringing you already chose you — we just stop them slipping away. Nobody else ever gets that call.

  • Not job-management software.

    Tradify and ServiceM8 do heaps — heaps you have to drive. Quotes, schedules, timesheets, logins. Righto has nothing for you to drive. If you love running software, they're good tools. If you don't, that's us.

  • Not an app on your phone.

    Think about when you actually miss calls: phone flat in the roof cavity. No bars past the black stump. Phone in the ute while you're down a trench. An app on a dead phone texts nobody. Righto lives in the network — it catches the call because your phone can't.

  • Not a robot talking to your customers.

    One automatic text, and all it says is you'll ring back. Every word after that is you, from your own phone. No AI pretending to be you — your customers can tell, and so can we.

  • Not a contract.

    No lock-in, no exit fee, no accountant's letter to escape. Cancel any month and everything walks out with you — your reviews, your customer list, your site. In writing.

What's left is what you get: the job caught, the review asked, one page a month that proves it. $149 a month, GST included.

hipages vs Righto

To be fair to them: hipages and Righto do different jobs. hipages makes demand — useful if your phone's quiet. Righto protects the demand you've already got — the calls that are already yours. But since everyone asks, here's the side-by-side, from their own published pricing.

hipages Righto
Monthly cost From $129+GST membership1 $149 flat, GST included
Cost per lead $25–110 per lead, on top, win or lose2 $0 — they're your own calls
Who else gets the lead? Same lead goes to the first 3 tradies to respond1 Nobody. Your phone, your customer
Miss a call and… The job goes to whoever answered The caller gets your text in seconds
Your reviews live… On your hipages profile — leave and lose them On YOUR Google profile — yours forever
Your number — Keep it. Nothing changes, no app
Your texts — Arrive as your business name, registered with the ACMA — customers know it's really you
Setup Membership signup $0 setup, live in one 20-minute call
Lock-in Membership commitment None — cancel any month
What you get each month An invoice A one-page report: what a won job actually cost you
Works with hipages? — Yes — the text-back makes you a faster responder on hipages leads too
  1. hipages published membership pricing and lead model — hipages.com.au, checked July 2026.
  2. Per-lead fee range reported by hipages members in App Store reviews, 2025–26.
  3. Independent analysis puts hipages' typical cost per won job at $150–400 — 20minutemarketing.com.au, checked July 2026.

Worked example: $149 ÷ 3 won jobs = $49.67 per job. Against $150–400 per won job on hipages3, the maths does the selling. But the numbers that matter are yours — that's what the calculator's for.

Run your numbers

One plan. One price.

$149 a month, GST included
  • $0 setup — live within the week
  • No contract, no lock-in — cancel any month
  • Your data walks with you: reviews, website, customer list, logins
  • A person answers when something breaks — usually the same day

No tiers, no add-ons, no "+GST" asterisk. If a month's report doesn't stack up, cancel that day and keep everything.

See the maths first

Fair questions

Is this another hipages?

The opposite. hipages makes demand — it finds strangers with jobs and sells them to you and a few of your competitors, win or lose. That's genuinely useful if your phone never rings. Righto's for the other problem: your phone already rings, and some of what's already yours is slipping away. We don't make demand — we stop you losing it. Plenty of blokes will run both — and Righto makes hipages work harder for you: their leads go to the quickest responders, and a bloke whose missed calls text back is quick by default. If your phone's dead quiet, though, be honest with yourself: we're probably not your first move yet.

I'm not techy.

You don't need to be. We set everything up — you don't install anything, you don't log into anything unless you want to. Your phone works exactly like it does now. The only new thing in your life is a text when a missed call comes in and a one-page report each month. If you can read a text, you can use Righto.

Couldn't my phone just do this itself?

You'd think so. But iPhones don't let any app answer for a missed call or send a text on its own — Apple simply doesn't allow it. Android technically can, but the app-store rules around auto-texting killed most of those apps years ago. And even if one could, an app shares your phone's weaknesses — flat battery, no bars, left in the ute. Righto sits in the phone network itself, so it doesn't need your phone alive to do its job.

$149 a month is a lot.

It's $149 including GST, and the report tells you every month whether it's paying for itself. One won job usually covers it several times over. Compare it to what a handful of marketplace leads cost — leads you're sharing with four other blokes. And there's no contract — the month it stops making sense, cancel.

How do I know the reviews thing isn't dodgy?

We only ever text your real customers after real jobs and ask them to share their honest experience. No fake reviews, no bought reviews, no scripts telling them what to say. That rubbish gets businesses penalised by Google, and it's not who you are.

What happens if I cancel?

You stop paying and you keep everything: your Google profile, your reviews, your website, your customer list. We'll hand over logins and help you export the lot. That's the deal we'd want, so it's the deal you get.

I already get enough work from word of mouth.

Good — Righto is word of mouth with the leaks fixed. The referral who rings while you're on the tools gets a text instead of silence. The happy customer gets asked for the review they meant to leave. You're not buying strangers; you're keeping the work you've already earned.

A note from Tony

Tony Laughton, founder of Righto

Righto's run by me. When you ring, you get me — I set everything up with you on the welcome call, sort your Google profile properly, and stick around while you get the hang of it.

Here's the deal. Righto buys you time — it texts a missed caller back in under a minute so they wait instead of ringing the next name on the list. But it can't win the job for you. You still have to pick up the phone and call them back. If you're missing calls on the tools and paying a marketplace for enquiries that were coming to you anyway, the maths is worth two minutes. Run the calculator. If it doesn't stack up for your trade, don't buy it.

— Tony, founder of Righto

Righto, let's talk

No sales team, no callback queue. This lands straight in Tony's inbox and he rings you back — usually the same day. Tell him what trade you're in and what's going on with your phone.