Righto - Miss the call. Keep the job.
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Miss the call.
Keep the job.

You're up a ladder. The phone rings out. Righto's already texting: sorry we missed you - what do you need? They answer. Now they're waiting on you, not the next bloke on Google.

You don't touch a thing. No app, no new number, nothing to remember - the text's gone before you're off the ladder.

Early Bird price - $50/mo, GST included. 7 days free. Your price never goes up. Cancel any time.

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See it work

You're thinking: they've got my number. They rang it. Why don't they just text me?

Because a phone that rings out has told them one thing - nobody's there. Texting it now feels like leaving a voicemail. So they don't. They tap the next name on Google, and that one picks up.

Righto gets in first. Miss a call, and the caller has a text within seconds - proof a real business saw them and is coming back. Now waiting is the easy option, and the next bloke on the list is the effort.

You ring back when you're off the tools. You win the job.

Then - once the job's done - Righto asks that customer for the Google review you were never going to ask for.

Jobs first. Reviews follow.

How it works

You set it up yourself in about five minutes. Nothing to install. Nothing to log into. Your number stays your number.

  1. You tap three codes into your phone

    Takes a minute. Done once. From then on, any call you can't answer slides over to Righto. When you can answer, nothing's different. Want out? One dial code turns it off.

  2. We catch the calls you can't answer

    Miss a call, and the caller gets a text within seconds. The only number they ever see is yours.

    Once you're signed up we lodge your business name on the government's SMS Sender ID Register - run by the Australian Communications and Media Authority (ACMA) - so nobody else can send texts pretending to be you. Approval takes about a fortnight. Until it comes through, your text-backs go out from an Australian mobile number instead of your name - everything else works from day one. The registration is tied to your ABN, so it's yours, and it goes with you if you ever leave.

  3. You ring back and win the job

    They've already texted you what they need and where they are. So when you're off the tools, you're not returning a mystery missed call - you're ringing someone who's told you the job and is waiting on you, not the next name on Google.

  4. Won jobs turn into reviews - and one page a month

    After the job's done, we ask that customer for an honest Google review - you approve it with a thumbs-up, we do the asking. And each month you read one page: calls caught, reviews gained, what a won job cost you. If it isn't paying for itself, cancel - everything goes with you.

What your missed caller gets

First, they hear a voice - so they know a text is coming (recorded in your own voice if you like):

"Hi, you've reached Dave's Plumbing. We're texting you right now - it'll be on your phone in a few seconds. Dave can't pick up just now, so reply to the text with what you need, and he'll call you straight back."

Then, seconds later, the text lands - sent as DAVES PLUMBING, not a number:

"Hi, it's Dave's Plumbing - sorry we missed your call. Dave will ring you back soon. Can't wait? Tap this number and text him what you need: 0400 123 456"

Your name, once ACMA approves it · about a fortnight
Until then it goes out from an Australian mobile number

Your business name and your number go where Dave's are. No voicemail to leave, no waiting on hold - they hang up knowing your text is already on its way. And that text is the whole trick: nobody texts a number that just rang out, but nearly everybody waits for a business that answers first. It's the difference between an empty counter and "be with you in a sec, mate."

Why your name has to be registered

Since the first of July, any business name that appears at the top of a text message in Australia has to be registered with the government first. It's part of the crackdown on scam texts, and it's run by the ACMA - the Australian Communications and Media Authority.

  • Nobody can pretend to be you.

    Your business name is tied to your ABN on the register. Once it's yours, no one else can send a text under it - not a scammer, not a competitor. That's the whole point of the thing.

  • Cutting corners now looks like a scam.

    Unregistered business names get stamped "Unverified" by the phone carriers and bundled in with the scam warnings. Anyone texting your customers under an unregistered name is doing you harm, not a favour.

  • It takes about a fortnight, and we do the paperwork.

    When you sign up we lodge your name with your ABN and ID. Approval takes roughly two weeks. Until it lands, your text-backs go out from an Australian mobile number - the caller still gets a text within seconds, still sees your real number to ring, and everything else works from day one.

  • The registration is yours, not ours.

    It's registered to your ABN, not to Righto. If you ever leave, it goes with you - same as your number, your reviews and your customer list. We can't hold it hostage and we wouldn't want to.

SMS Sender ID Register, established under the Telecommunications (SMS Sender ID Register) Industry Standard 2025. Registrations opened November 2025; approval has been required since 1 July 2026. Businesses register through their SMS provider - there's no public form, which is why we lodge it for you rather than sending you off to do it.

What Righto isn't

  • Not another hipages.

    We don't sell leads. The people ringing you already chose you - we just stop them slipping away. Nobody else ever gets that call.

  • Not job-management software.

    Tradify and ServiceM8 do heaps - heaps you have to drive. Quotes, schedules, timesheets, logins. Righto has nothing for you to drive. If you love running software, they're good tools. If you don't, that's us.

  • Not an app on your phone.

    Think about when you actually miss calls: phone flat in the roof cavity. No bars past the black stump. Phone in the ute while you're down a trench. An app on a dead phone texts nobody. Righto lives in the network - it catches the call because your phone can't.

  • Not a robot talking to your customers.

    One automatic text, and all it says is you'll ring back. Every word after that is you, from your own phone. No AI pretending to be you - your customers can tell, and so can we.

  • Not betting the customer makes the first move.

    Sure, they've got your number - they could text you. They don't. An unanswered call reads like an empty counter, and the next tradie on Google is one thumb away. Righto answers first, every time, so waiting for you becomes the easy option.

  • Not a contract.

    No lock-in, no exit fee, no accountant's letter to escape. Cancel any month and everything walks out with you - your reviews, your customer list, your site. In writing.

What's left is what you get: the job caught, the review asked, one page a month that proves it. $50 a month, GST included.

hipages vs Righto

To be fair to them: hipages and Righto do different jobs. hipages makes demand - useful if your phone's quiet. Righto protects the demand you've already got - the calls that are already yours. But since everyone asks, here's the side-by-side, from their own published pricing.

hipages Righto
Monthly cost From $129+GST membership1 $50 flat, GST included
Cost per lead $25–110 per lead, on top, win or lose2 $0 - they're your own calls
Who else gets the lead? Same lead goes to the first 3 tradies to respond1 Nobody. Your phone, your customer
Miss a call and… The job goes to whoever answered The caller gets your text in seconds
Your reviews live… On your hipages profile - leave and lose them On YOUR Google profile - yours forever
Your number - Keep it. Nothing changes, no app
Your texts - From your own number day one; your business name once the ACMA register approves it (~2 weeks) - and that registration is yours, tied to your ABN
Setup Membership signup $0 setup, live in about five minutes
Lock-in Membership commitment None - cancel any month
What you get each month An invoice A one-page report: what a won job actually cost you
Works with hipages? - Yes - the text-back makes you a faster responder on hipages leads too

Already on hipages? Good - keep it.

hipages sends every lead to three tradies, and the quickest response usually wins the job. So the question isn't hipages or Righto - it's how many of the leads you're already paying $25–110 each for are ringing out while you're on the tools. Miss one, and you've bought another tradie's job.

Righto texts every one of them back within seconds, often before the voice message has finished playing, which makes you the fastest responder on the panel without touching your phone. Call it insurance on your hipages spend: $50 a month protecting every lead you buy. That's about what a single lead costs you.

  1. hipages published membership pricing and lead model - hipages.com.au, checked July 2026.
  2. Per-lead fee range reported by hipages members in App Store reviews, 2025–26.
  3. Independent analysis puts hipages' typical cost per won job at $150–400 - 20minutemarketing.com.au, checked July 2026.

Worked example: $50 ÷ 3 won jobs = $26.33 per job. Against $150–400 per won job on hipages3, the maths does the selling. But the numbers that matter are yours - that's what the calculator's for.

Run your numbers

One plan. One price.

Early Bird price · 7-day free trial $50 a month, GST included
  • Locked in for good - your $50 never goes up, for as long as you stay
  • 7 days free - try it before you pay a cent
  • $0 setup - nothing to install, live in minutes
  • No contract, no lock-in - cancel any month
  • Your data walks with you: reviews, website, customer list, logins
  • Local Australian support

No tiers, no add-ons, no "+GST" asterisk.

If a month's report doesn't stack up, cancel that day and keep everything.

Not happy? First month back · no dramas

Start free - set it up yourself in 5 min

Rather we did it with you? Book a call See the maths first

Fair questions

Is this another hipages?

The opposite. hipages makes demand - it finds strangers with jobs and sells them to you and a few of your competitors, win or lose. That's genuinely useful if your phone never rings. Righto's for the other problem: your phone already rings, and some of what's already yours is slipping away. We don't make demand - we stop you losing it. Plenty of tradies run both - and Righto makes hipages work harder for you: their leads go to the quickest responders, and a tradie whose missed calls text back is quick by default. If your phone's dead quiet, though, be honest with yourself: we're probably not your first move yet.

I'm not techy.

You don't need to be. Setup is three codes you tap into your phone once - we show you each one on screen, and it takes about five minutes. Nothing to install, nothing to log into. Rather not do it on your own? Book a call and we'll do it together, free. After that your phone works exactly like it does now. The only new thing in your life is a text when a missed call comes in and a one-page report each month. If you can read a text, you can use Righto.

Couldn't they just text me anyway? They've got my number.

Nothing's stopping them - and mostly, they don't. A caller who rings out has learned one thing: nobody's there. Texting into that silence feels like leaving a voicemail, and Google's still open with the next tradie's number right under yours. So they tap that instead. Righto flips who goes first: when the text lands within seconds, they know someone saw the call and a callback's coming - now waiting is the easy option. Think of it like someone walking into your shop and finding the counter empty. He walks next door - unless someone calls out "be with you in a sec, mate." Nobody expects the customer to yell into the back room first.

What happens to my voicemail?

Righto replaces it - think of it as the voicemail that texts back. Hardly anyone leaves voicemails anymore; they hang up and ring the next tradie on Google. So instead of asking your caller to talk into a void, Righto texts them within seconds. They can still hear a short voice message first (recorded in your own voice if you like), so nothing feels broken - it just works better. And one dial code brings your old voicemail back if you ever want it.

Couldn't my phone just do this itself?

You'd think so. But iPhones don't let any app answer for a missed call or send a text on its own - Apple simply doesn't allow it. Android technically can, but the app-store rules around auto-texting killed most of those apps years ago. And even if one could, an app shares your phone's weaknesses - flat battery, no bars, left in the ute. Righto sits in the phone network itself, so it doesn't need your phone alive to do its job.

$50 - what's the catch? Does it jump later?

No catch. $50 is the Early Bird price, and it stays $50 for as long as you're with us. It doesn't step up after three months, and it doesn't go up later. The Early Bird price won't last forever, but yours never goes up.

It's including GST, and the report tells you every month whether it's paying for itself. One won job usually covers it several times over. Compare it to what a handful of marketplace leads cost - leads you're sharing with four other tradies. And there's no contract - the month it stops making sense, cancel.

How do I know the reviews thing isn't dodgy?

We only ever text your real customers after real jobs and ask them to share their honest experience. No fake reviews, no bought reviews, no scripts telling them what to say. That rubbish gets businesses penalised by Google, and it's not who you are.

What happens if I cancel?

You stop paying and you keep everything: your Google profile, your reviews, your website, your customer list. We'll hand over logins and help you export the lot. That's the deal we'd want, so it's the deal you get.

I already get enough work from word of mouth.

Good - Righto is word of mouth with the leaks fixed. The referral who rings while you're on the tools gets a text instead of silence. The happy customer gets asked for the review they meant to leave. You're not buying strangers; you're keeping the work you've already earned.

A note from Tony

Tony Laughton, founder of Righto

Righto's run by me. Most blokes set it up themselves in five minutes, but when you ring, you get me - I'll do it with you if you'd rather, sort your Google profile properly, and stick around while you get the hang of it.

Here's the deal. Righto buys you time - it texts a missed caller back within seconds so they wait instead of ringing the next name on the list. But it can't win the job for you. You still have to pick up the phone and call them back. If you're missing calls on the tools and paying a marketplace for enquiries that were coming to you anyway, the maths is worth two minutes. Run the calculator. If it doesn't stack up for your trade, don't buy it.

- Tony, founder of Righto

Righto, let's talk

Most blokes set it up themselves in five minutes and never speak to me. If you'd rather have company while you do it, book a call - it's the questions call too. No sales team, no callback queue, no offshore call centre. A normal conversation with a real person, no obligation, and if the maths doesn't stack up for your trade we'll tell you straight.

Start free - set it up yourself

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